Discussion

Data are incredibly valuable in deciphering target markets.

• What are some of the possible sources of data for a strategic planner trying to understand her organization’s market and its segments?

A good amount of attention is given to what individual customer-patients value when they are receiving health care services. 

• What is most appreciated by the customers of an organization that sells products or services only to businesses? 

Think of a company that offers medical supplies and equipment to hospitals and physician practices. 

• List four (4) features that would be important to such customers, and explain why you believe they are important

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