Discussion

Many real estate agents today have Web sites that list the properties they have for sale. These agents also advertise the properties on the web sites Realtor.com (Realtor.com, 2012) and sometimes in television ads. However, most real estate agents would tell you that personal contact provides their most important connections with clients, potential clients, and client referral sources. Describe what real estate agents can best accomplish through:

• Their Web sites,
• Mass media advertising
• Personal contact.