Discussion

Prior to beginning work on this discussion forum, read Chapters 1 through 5 of the course textbook. In addition, read the article by Fallon, SWOT Analysis: What It Is and When to Use It (Links to an external site.), and watch the video SWOT Analysis - What Is SWOT? Definition, Examples and How to Do a SWOT Analysis (Links to an external site.), which details the effective creation and use of a SWOT analysis.

The executive team of a Multinational Corporation (MNC) is interested in expanding into a host country. You have been hired to conduct a SWOT analysis to see if the project will be successful. In your post, state the industry, host country, fictional company name, and the structure of the venture, and conduct a SWOT analysis of the endeavor. The SWOT should be a visual such as a table or a chart with a 100- to 200-word analysis. Support your answer with at least one credible, recent source in addition to the course textbook. Do not write the SWOT as a narrative (first person); instead write the post in third person.