Discussion

Read “Change Through Persuasion” then choose one element of persuasion that you feel is the most important (set the stage, create a frame, manage the mood, and prevent backsliding). Why do you feel that this element is the most important? Briefly summarize a situation that required change that exemplifies the element of persuasion you identified as the most important. What actions did you or the change leaders take that displayed that element of persuasion? Was it effective? Why or why not? How does communication play a role in these elements?