Discussion

Many companies use their brand as a competitive advantage.

• Step 1: Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. 
• Step 2: Explain the effects you believe the Internet's capabilities will have on the brands you identified above and what the owner of the brand should do in light of them. 
• Step 3: Be sure to respond to at least one of your classmates' posts.