Discussion

Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 300 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers.

Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.

In your initial post…Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.