Discussion

Prior to beginning work on this discussion forum,

Read

• Week 5 Lecture
• Chapter 10 of the course text, Principles of Marketing

Instructions

Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”

• Justify your rational with one example.
• No peer response required; check out the Forbes School of Business and Technology’s Marketing club and become a member!
  • You will have an opportunity to learn about and discuss the latest topics and trends in marketing with a fellow marketer.
  • Plus, we have quarterly guest speakers from the industry, so you do not want to miss the chance of listening to a marketing expert for free!
• Spend the extra time working on your Marketing Plan Final Project.