discussion

Review the following videos that outline the Starbucks sourcing philosophy:

• Video 1: Follow Starbucks’ 15 Year Journey to 100% Ethically Sourced Coffee (2:00)
• Video 2: Responsible Coffee Practice: Plant and Protect: Conservation International (CI) (5:17)
• Video 3: What Is an Agronomist? (1:18)

How will the company's philosophy affect the cost and efficiency of its operation? Is Starbucks able to balance the triple bottom line and reinforce its culture of corporate and social responsibility? In other words, does Starbucks successfully fulfill environmental and social responsibilities while maintaining financial success? How should Starbucks prioritize its financial, environmental, and social investments to achieve long-term success?