Discussion

 1) Identify a company that has engaged in an unrelated (Conglomerate) diversification strategy and explain what you think was their rationale for doing so. 

2) For its Zara brand, Inditex manufactures most of the garments it sells and undertakes all its own distribution from manufacturing plants to its directly managed retail outlets. The Gap outsources its production and focuses upon design, marketing, and retail distribution.

Applying the considerations listed in Figure 10.4, should Gap backward integrate into manufacture? 

(page # 262 from the attached pdf. )