Discussion #2

Please read the uploaded documents and answer the below questions: 

What factors must a firm consider when deciding to raise or lower its price? In answering this question think about the content in Chapters 4 and 5 and use a real-world example that helps illustrate your answer.

Book reference: 

Brickley, J., Smith, C., & Zimmerman, J. (2016). Managerial economics and organizational 

            architecture (6th ed.). New York: McGraw Hill/Irwin.