Discussion

On September 15th, 2020. The Kraft Heinz Company has announced that they planned a total of $2 billion dollars plan to cut the cost in the next 5 years. This announcement has its stock price increased by 2% during that day. 

Below is a chart of KHC five year stock performance, the questions to you are:

1. Why they need to conduct such a bold operational change?

2. Given the knowledge you learned from our classes, talk about some of their plan details (do some research), and give some rational back up on why they would do this. 

3. If you are a top executive of KHC, what would you do differently.