discussion
PeppaP- Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018)
- Respond to the following prompts.
- What strategies can be used to reduce the rate of customer defection?
- How can companies increase the longevity of their customer relationships?
- Is focusing a disproportionate amount of resources on high-value customers an effective strategy?
- Is it an ethical one?
6 years ago
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