Discussion

Watch this video by Malcolm Gladwell, who is the author of multiple New York Times bestselling books, and then answer the questions below. https://www.ted.com/talks/malcolm_gladwell_choice_happiness_and_spaghetti_sauce?language=en

1. Gladwell mentions “horizontal segmentation.” What is horizontal segmentation and why is it important?
2. How did Howard Moskowitz change the food industry?
3. According to Gladwell, what are some ways to make consumers happy?