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Read and analyze CEMEX: Globalization "The CEMEX Way".  File is uploaded to the files section of Canvas.    As you analyze the case, please prepare to discuss: 

 1)Benefits derived from globalization in the cement industry?

2) How do cross-border activities add value?

3) The phasing of CEMEX's entry to foreign markets. How would you organize/sequence future global expansion?

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Ultimate GEEK
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