Discussion

You will begin by creating a SWOT and a BCG matrix. For the SWOT, follow Steps 1-2 of the Learning Exercise in your text. Then, prepare a SWOT Matrix for Hershey’s Company. For the BCG, use the information in the Learning Exercise in your text to prepare a BCG matrix for Hershey locating each division where you believe it represents its position relative to market share and growth.

 When complete with both exercises, write a short narrative (one page or less, double space) of your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work on Hershey. In addition, include your conclusions on the Hershey’s Company as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Hershey’s Company based on integrating the work from the above models.