Discussion

For this discussion, you will refer to the brands you discussed in the Module Three discussion.

In your initial post, remind the class of the retail partnerships or collaborations you mentioned. Next, consider how markdowns will influence sales. Then, address the following:

• What factors need to be considered to determine markdowns?
• What issues could possibly arise if a partnering store doesn’t sell through the collaboration product or is not selling through the product as well as expected?
• Who should dictate when markdowns are taken, the parent company or the partnership retailer?