Discussion

Questions

1. One of the main criticisms of green marketing and consumerism is  that the retail prices of goods and services fail to reflect the true  costs of their manufacturing and marketing efforts.  Would a fair price  for a product also include a premium for its impact on the environment  and human health?  Why or Why not?  Provide specific examples to support  your answers.

2. There are firms that focus on their social and environmental  sustainability of its products and processes, but without talking too  much about it.  Why might a company choose not to advertise about its  sustainability efforts?  Are there any advantages from a public  relations standpoint of not telling one’s own sustainability story?