discussion

How should Western companies leverage the “country of origin effect” when marketing in emerging markets?

Submission Instructions:

• Your initial post should be at least 200 words each answer,, formatted and cited in proper APA style with support from at least 2 academic sources. Your initial post is worth 5 points.
• You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 1.5 points.
• All replies must be constructive and use literature where possible.
• Please post your initial response by 23:59 Thursday, and comment on the posts of two classmates by 23:59 Sunday.
• You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.