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1-SETUP: COMPANY NAME (VERSION #5)

WRITE DOWN THE NAME OF YOUR COMPANY.

VISION: COMPANY VISION (VERSION #5)

WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.

Vision = After You - Before You = Impact

MARKETING: COMPANY BRAND STORY (VERSION #2)

WRITE DOWN YOUR COMPANY BRAND STORY. MAKE IT SHORT AND SWEET...SPECIFICALLY:

What you do
Who you do it for
What makes you different

PRODUCT PLANNING: PRODUCT LIFE CYCLE (VERSION #1)

Watch https://www.youtube.com/watch?v=5B3Mu8dqXlE, and write down where in the product lifecycle, your product is.

If applicable, write down the most important thing that you need to focus on to be ready for the next step.

PRODUCT PLANNING: CROSSING THE CHASM (VERSION #1)

Watch https://www.youtube.com/watch?v=Y-97AXOPzJo and, if your company is launcing something that is new and innovative that requires significant change for your customers, write down whether your customer are:

Innovators
Early Adopters
Early Majority
Late Majority
Laggards

If applicable, write down the most important thing that you will need to do to be ready for the next step.

COMMUNICATIONS: INTEGRATED MARKETING CAMPAIGN (VERSION #1)

Marketing Managers think in terms of putting multiple pieces together in a way that has a greater impact than the individual pecies alone.

Watch https://www.youtube.com/watch?v=k6WF0O1Mnvk and write down at least thress compenents of an Integrated Marketing Campaign. Your IMC can include companents sich as:

Event (ex. tradeshow, conference, meetup, sports)
Online (ex. social media post, webinar that you could do, event that you could live stream)
Email (ex. an email topic that you could send)
Direct Mail (ex. flyer, postcard, letter)
Promotion/Offer (ex. an offer that you could make)
PR (ex. endorsement or joint venture with someone well known)
Partner (ex. an event or campaign that you could do with another organization).
2- Identify a major problem that your company will need outside help with. Write a very short email to a vendor, and using as few words as possible, explaining what you need them to help you with. You do not need to talk about how your problem will be solved, only the problem that needs to be solved.
Include a link to a video talking through your marketing management plan draft.
Notes :- Company name is “Instant technologies”