DISCUSSION

As profit-pinched health care organizations look for cost-effective means to draw in business, they are marketing where the patients are -- online and on mobile devices. Review the following article:

Pierret, J. (2017). Healthcare marketing: 3 ways digital and traditional marketing work together. Retrieved from https://blog.reachlocal.com/author/jason-pierret

Discuss the various platforms of digital marketing and how they can be use in health care marketing. Discuss both the positive and negative sides of digital marketing. Traditional and digital marketing will appeal to different subgroups of people; explain which marketing methods will appeal to whom.