Discussion

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You are the international manager of a silicon valley start-up that has just invented a revolutionary artificial Intelligence (AI) product. 

Your CEO has asked you to decide how to expand into emerging economies, such as China or India market. 
Your options are:

(i) to direct export from the United States (browse Chapter 6 and 10 if necessary) 
(ii) to license a Chinese or Indian firm to manufacture and market the product there (browse Chapter 6 and 10 if necessary) 
(iii) to set up a wholly owned subsidiary in China/India with foreign direct investment. 

Select a country between China and India. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.