Discussion
blueduck06Find an example of a persuasive message that you think is probably well-done, but that you DO NOT find very convincing (this could be an ad, a public service announcement, information about a social issue, or so forth. Analyze the message using the following questions:
- Why do you think the author/producer thought this message would be effective? In other words, what was the strategy behind the message?
- Why didn’t that strategy work… why do you think the message wasn’t effective with you?
- Do you think the message was effective with some audiences? Why or why not?
- What would it take to convince you about that message? In other words, what would have been a better communication strategy to reach you?
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