Discussion 1 : Costco Wholesale Case

  

Based on the Costco Wholesale Case, examine the company's strategy, the strategies of competitors of the company, and develop a view of the alignment of the operations in the companies with the strategy. The topics to be addressed are:

· Identify the generic competitive strategy explained in chapter 5(Low cost provider, broad differentiation, focused low cost, focused differentiation, best-cost provider) utilized by Costco Wholesale and support with case details.

· Identify the competitive positioning of competitors.

· Profile how the operations of Costco Wholesale align, or do not align with the strategy being pursued.

· What could/should Costco Wholesale change to be more effective in pursuing its chosen strategy?