Discussion 1

· Suggest your dream company and Imagine you have just been hired at that your dream company. Propose how you would address some of the challenges of a multichannel strategy.

· Examine how marketing channels leverage marketing management strategy.

· Select any intermediary in the marketing channel. Discuss the duties and importance of the intermediary.

· Examine the different types of facilitating agencies. Provide specific examples of the tasks that each facilitating agency may be responsible for.

· While it is understood that the CIO should set the example for the IT organization, determine the top three things that the head of IT should be doing to improve the skills of the IT staff.

· Having staff with the proper skill sets is immensely important to accomplishing corporate objectives. List and support three best practices in staffing future organizational needs.