Discuss the opportunities and challenges of Big Data in the discipline of your major.

Marketing Major - Applying  Mixed Methods Research to Business

Output required:
1) Essay Style

2) 2000 - 3500 words

3) 5-8 scholarly references (usually journal papers in the discipline of the major)

4) 5-8 industry references (mainly industry magazines and specialist sites

5) Chicago References

Marking Template: 

1) Standard of references - 7 mks

2) Incorporation of references into arguments - 5 mks

3) Arguments and ideas presented - 12 mks

4) Quality of writing - 6 mks

Refer to attachment on Big Data.

Deadline submission is 21st Oct.