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  1. Define your target market. What is the age group? What are the customers' occupations and other defining factors?
  2. Does the restaurant use a brand ambassador such as a celebrity, athlete, singer, or so forth? Is this effective for brand awareness? Why?
    • If your restaurant does not have an endorser, who would you select, and why? Explain the rationale behind your choices.
  3. Name 1 competitor and how your brand is unique.
    • 8 years ago
    • 6
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