Discuss a marketing plan for Shaka Tea Company

15 page marketing plan for Shaka Tea Company A local Hawaii tea company

It is to follow APA format

Don't forget to use an appropriate amount of references for a paper of this length

Required Marketing plan Headings:

Executive Summary

Situation Analysis

 -Market Summary

 -Target Markets

Marketing Demographics

 -Geographics

 -Demographics

 -Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

 -Marketing objectives

 -Financial objectives

 -Positioning strategy

Marketing tactics

 -Product

 -Price

 -Distribution

 -Communication

 -Research

Financials

 -Break-Even Analysis

 -Sales Forecast

 -Marketing Budget