Disc4sm

 Social media, commonly thought of as digital technology, offer a way for  marketers to communicate one-on-one with consumers and measure the  effects of those interactions. Social media include social networks,  microblogs, and media sharing sites, all of which are used by the  majority of adults. Smartphones and tablet computers have given  consumers greater freedom to access social media on the go, which is  likely to increase usage of social media sites. Many advertising budgets  are allotting more money to online marketing, including social media,  mobile marketing, and search marketing. Describe the social media tools  in a marketer’s toolbox and how they are useful. Also, describe the  impact of mobile technology on social media. 

Must be a minimum of 275 words 

at least 3 scholarly sources