disc. 6

 1. Describe each of the three major decision-making perspectives.

2. What role does product categorization play in the alternative evaluation process?

3. What is the definition of dissatisfaction? Is it likely to cause a drastic reaction by a consumer? Explain by using a situation in which some emotion other than satisfaction motivated your behavior following a purchase.

150 words per question 

 Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour. Cengage Canada.