dis 3

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation. 

• Provide a brief introduction to the company Honda car company.
• Using the dimensions of service quality, develop a strategy to differentiate the company

The Advantages of a Product Differentiation Strategy
http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html

Service Quality Differentiation Competitive Strategies
http://smallbusiness.chron.com/service-quality-differentiation-competitive-strategies-72197.html