Digital Marketing Paper

Write a 2 page paper on the following below:

1. After watching Bryan Phelps’ Introduction to Google Analytics Expert Session, select any retail-oriented website and analyze how 2 of the analytics concepts (not specific metrics) discussed in that expert session could be used for analytics purposes for that website.  Provide a link to the website.  

2. Discuss 2 specific metrics that could be examined for the website you selected in Part 1 above.  How, and in what way would these metrics help the website operator?  Name one KPI that would be important to this website and indicate why. 

3. From a perspective of better decision making, what 2 sources do you recommend to be used by a digital marketer to generate visits to the site you identified in Part 1 above?  How can attribution be used for this website?