Developing a Promotional Campaign assignment
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For this assignment, you are required to develop a Promotional Campaign for Campus. Use the outline that is listed below and disregard any budget consideration. However, I do expect you to support and explain the various promotional tools you will use for the campaign.
1. Target market - demographic, psychographic, geographic, etc
2. What is the central message of the promotional campaign? Explain why this is the central message that you have chosen?
3. Media Plan
- media objectives
- target market coverage
- scheduling
- media mix
6 years ago
10
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