Developing a Marketing plan

When developing a marketing plan or strategy, explain the value of gathering information in advance and detail the different types of information available to a hotel. Locate 2 outside sources that reference the types of information available to hotels.  Be sure to cite these sources using the APA format.
 

Marketing professionals must use any information they find ethically and responsibly. Identify some ways that companies can ensure that the information they find and use is used responsibly.

What might an example be of an irresponsible use of information?

 Your initial post should be at least 250 words.