Develop an international marketing strategy for the UAE based company going global

(Report & Presentation are required)

Guidelines:

• Assume you are UAE based company
• Expanding to Saudi Arabia
• Apply what you have learnt during the semester, using the three step approach:
  1. Environmental Analysis
     • The barriers (tariff and non-tariff)
     • Free trade Agreement with other countries?
     • Language and Cultural aspects (chapter 4)
     • Hofstefe’s cultural analysis
     • Market profile analysis (additional document attached)
  2. Strategy Development:
• Assume you are a SME and develop strategies accordingly
• Market entry strategies (chapter 10)
• Branding and Product strategies (Chapter12,15)
• Competitive advantage?
  • Distribution strategies (chapter 17)
  • Price strategies (chapter 18)
  • Promotion strategies (chapter 19)

Additional guideline:

• There is no page limit
• Use 1.5 line apace throughout he report
• Font Times New Roman
• Font size 12