Deliverable 7 - Executive Summary

Competency

Apply the elements from each part of the business plan created in the six modules to demonstrate your ability to write an Executive Summary encompassing the key points from each part of the plan.

Instructions

You have created a workable plan for your business and are now seeking additional investor financing. In order to gain their interest, you will need to summarize the key points of your business in an Executive Summary to showcase your business as a profitable investment. Think like an investor. What would you want to know from each of the six sections of the plan that you have created? Summarize the key points from all six deliverables to create this Executive Summary. To ensure that you do not forget to cover a certain part of the plan, you make a list of the sections to help organize your summary. Below is your list of the parts of the business plan that you want to include.

1. Business Description
2. Structure and Management
3. Leadership and Motivation
4. Marketing Strategy
5. Financial Information
6. Code of Ethics

Organize your summary by using the names above as headings.