Deliverable 6 - The Integrated Marketing Communications Plan

Competency

Recommend an integrated marketing communication plan to decision makers.

Scenario

You are a marketing coordinator for a beverage company. The marketing manager for Viteze, a new brand of vitamin drinks about to be launched, asks you to partner with the brand manager in developing an integrated marketing communications campaign. You and the brand manager have sent out both a newsletter and an email regarding the new product to your company to inform all interested personnel. You have also used the brand architecture your group has developed to create a copy of materials that feature your new product in an integrated communication campaign.

A meeting has been scheduled with key influencers in the organization to review plans for your team’s new product and youwill deliver the presentation. Given your audience, the brand manager asks you to present reasons for recommending not only your team’s new line of products, but an integrated marketing communications plan as well.

Instructions

Develop a PowerPoint presentation recommending the new product and an integrated marketing communications plan to decision makers.

The presentation should be 8-10 slides in length with information presented short phrases in bullet points, and/or graphical aids that you have created. Each of the slides needs a note section to assist in the presentation.