Deliverable 6 - Search Engine Optimization Presentation

MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) - CBE Online Course - 2024 Spring Quarter

Deliverable 6 - Search Engine Optimization Presentation

Deliverable 6 - Search Engine Optimization Presentation

Assignment Content

1. Competency
   Appraise effective search engine optimization and content using analytics.
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   Scenario
   You own a plumbing company, and you want to focus your marketing efforts on search engine optimization so that when people search for a plumber online, they find you. Currently, you are doing no online marketing other than your website.
   You’ve heard that SEO marketing is important and that you can use analytics to determine the effectiveness of that marketing. Your goal is to attract more relevant traffic that in turn drives more business to you.
   Instructions
   Give your plumbing company a name. Then create an APA-formatted PowerPoint presentation of 10 to15 slides (not counting the cover slide or reference slide) with Speaker Notes that explains the steps you will take to utilize search engine optimization for your company. Be sure to include the following:
   
   • Describe your SEO goals (specific, measurable, attainable, realistic, and time bound). Create at least 3 goals.
   • Discuss how you will ensure your website is crawlable and indexable.
   • Explain of how you will conduct a keyword research.
   • Describe where you imagine your company is now and where you want to be 1 year from now for:
   • Conversion rate
   • Time on page
   • Top landing page
   • Top exit page
   • Keywords ranking
   • Which search engines are bringing you the most traffic
   • Pages per visit
   • Bounce rate
   • Explain which analytical tools you will use to help measure and analyze data on your website (i.e., Google Analytics, Bing Webmaster, Google Data Studio, etc.) and why.
   • Write at least 1 full paragraph in the speaker notes section below each of the 10-15 slides explaining what you would have said had you given the presentation live.    
   • Include an APA-formatted reference slide at the end.
   • Resources
     
   • Library Databases
   • Gale Virtual Reference (topic overviews & definitions): https://guides.rasmussen.edu/gvrl
   • Discovery (articles and ebooks): https://guides.rasmussen.edu/discovery
   • O’Reilly Safari (ebooks, videos, & tutorials): https://guides.rasmussen.edu/safari-tech
   • APA Guide
   • Visit the PowerPoint tab of the Business Writing Guide for help with speaker notes, citing your sources, and basic PowerPoint support.