Deliverable 2 - Social Media Theory and Schema

Assignment Content

1. Competency
   Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
   
   
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   
   
   Instructions
   We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:
   
   • A good introduction including who your subject is and a good overview of them and their social media use
   • Examples and discussion of schema/script theory in your subject
   • Examples and discussion of cultivation theory in your subject
   • Examples and discussion of agenda-setting theory in your subject
   • Examples and discussion of social learning in your subject
   • Examples and discussion of uses and gratifications theory in your subject
   • Conclusions