Deconstructing Print Ads

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"Constructing Your Deconstruction," by Alexis Ladd, was written for teachers (her target audience), but it has great information for students about how to analyze advertising media.  How does Ladd define deconstruction?  (Paraphrase--don't copy.)  Which specific ad does she analyze (deconstruct) in this article?  What is the product?  Which images are depicted (pictured) in this ad?  What do the numbers #1 ~ #7 refer to? What do you think of Ladd's analysis of the Trident Splash sugar-free gum print ad (her answers to the 7 questions on page 2)?  What are two new ideas or tips you learned about deconstructing ads from reading this article? 

To respond, click Reply below and type a one-paragraph message that answers these questions (9-10 sentences,130~150 words).

  • 6 years ago
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