Decision Making - Marketing

Series A

1. All consumer buying decisions generally fall along a continuum of three broad categories: routine response behavior, limited decision making, and extensive decision making.  Please explain each of these categories.

2. List and describe the five stages of the consumer buying decision process. Review and apply to question three. 

3. Describe a purchase you have made that involved extensive decision making in terms of the five stages of the consumer decision-making process.