dc management

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Many discussion opportunities come up where you need to respond to other people's opinions and comments. Then respond to your Discussion topic after you have completed your reading.

Discussion Topic: Business Level Strategy

Visit the websites of two luxury car makers:

• Lincoln at http://lincoln.com
• BMW at http://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why?