DB2

 Choose a Consumer Goods Producer that you believe is successfully practicing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook. Identify/Explain the level of involvement most likely used in the decision to purchase this product as well as any relevant situational influences on the consumer that could arise in the purchase of this product. Finally, explain the base/bases of segmentation used for each segment and how the strategy is effectively implemented through the 4P's , particularly the chosen brand name for  each targeted segment. Remember, you only see the posts of your  classmates AFTER you have posted your own.  A complete post will clearly  define and illustrate each of the concepts underlined above.  YOU MUST USE QUOTE WHEN REPLYING TO CLASSMATES TO RECEIVE CREDIT FOR YOUR RESPONSE.  Make sure that everything is fully defined and illustrated correctly.

Make sure that you understand each term before you try to illustrate it.