datamining2
3 years ago
1
Datamining2.docx
Datamining2.docx
Instructions:
· Essay must be word-processed and in normal font size with one-inch margins on all 4 sides.
· Essay must be a MINIMUM of 2-full pages.
Essay Question:
What is an association rule? Define it, explain a rule use-case, and rate the goodness of the association rule using support, confidence, and lift.
● Define affinity positioning, correlation, and cross-selling and explain how they are used to help collect data that is used in market-basket analysis. ● What is Sequential Pattern Analysis and provide an example? Explain how it is relevant to market-basket analysis?