datamining2

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18.10.2023
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Datamining2.docx

Datamining2.docx

Instructions:

· Essay must be word-processed and in normal font size with one-inch margins on all 4 sides.

· Essay must be a MINIMUM of 2-full pages.

· You must provide appropriate citations of any borrowed text or paraphrased text used in your essay. That is, direct quotes must be properly cited in quotation marks and re-worded text must also be cited.

Essay Question:

What is an association rule? Define it, explain a rule use-case, and rate the goodness of the association rule using support, confidence, and lift.

● Define affinity positioning, correlation, and cross-selling and explain how they are used to help collect data that is used in market-basket analysis. ● What is Sequential Pattern Analysis and provide an example? Explain how it is relevant to market-basket analysis?