Data science and big data analysis

Data analytics has offered many benefits and challenges to organizations locally and globally. The goal in this discussion board is to find out about some of the data analytics’ benefits and challenges in different industry sectors of your choice. Find an organization with a data analytics use case. Describe the use case, the benefits, and challenges of data analytics to the organization you have selected.

Please don’t repeat the use case from an organization that others in this thread have presented in their posts. Support your post with information and concepts from the class readings. 

Discussion Length (word count): At least 250 words

References: At least two peer-reviewed, scholarly journal references.