Data-driven innovation at the Grupo Pellas SER company

  Read the following case by clicking on the link:  https://www.dropbox.com/s/sp6i5n6h53ot5wj/MIS%29%20Data-driven%20innovation%20at%20the%20Grupo%20Pellas%20SER%20company.pdf?dl=0

1. Why did SER decide to implement a BI system?
2. What things should you do/not do when implementing business intelligence?

• Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
• Each question response should provide depth of analysis, significant insight, and application to at least one course concept.
• MAKE IT EASY to find your different responses by using a heading for each question (e.g., Question 1, Question 2).
• DO NOT mix responses together.
• 250 words
• Please include references