Data and Marketing

The NPS assignment last week touched upon numbers that could be useful to organizations. Speaking of numbers, this is the era of big data. Marketing is always a combination of art and science, but the arrival of big data has given the science side some new found leverage..

To see how data-driven marketing works, please read the Target analytics case posted below.

Then, answer questions 4 and 5 at the end of the article.  For question 5, you may use companies beyond the ones listed there, with at least two examples from different industries. Pay particular attention to the similarities and differences between them and the Target approach.