Customer Satisfaction and Marketing Plan

1 – Tweeted Complaints

Answer the following question:

• Some      experts are beginning to question the value of immediately responding to      every tweeted complaint with something free, arguing that consumers are      wise to the ways of companies and tweeting false complaints in the hopes      of getting something free. Have you known anyone to do this? How do you      think companies should handle tweeted complaints?

Please be sure to validate your opinions and ideas with citations and references in APA format.

2 – Customer Empowerment

Answer the following question:

• Customer      empowerment is a relatively recent phenomenon. Give some examples of your      own consumer activity in which you experienced empowerment.

Please be sure to validate your opinions and ideas with citations and references in APA format.