Customer Satisfaction

 Primary Task Response: Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.  

 Deliverable Length:  400–600 words 

Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.

This week, research several customer service policies of your brand’s competitors. Research and create 10–15 rules of customer satisfaction for your brand. Continue to add supporting details, information, and research to the following sections of your plan:

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand.
  • It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.
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• BRAND: WALMART
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