Customer

1. You work for your college bookstore, which sells clothes, books, computers, snacks, school supplies, and college memorabilia. You are responsible for tailoring your advertising to attract your customer base. But your boss also wants you to build customer loyalty and repeat business.  Which of the following methods do you think will best suit your target audience of college students, their families, and alumni?

• Shopping discount cards
• Internet ads or e-mail flyers
• Flyers that go in regular mail
• Shopper assistance service (someone to help find merchandise in the store)
• Free delivery
• Other methods that you can think of?

 Task: Outline a plan that incorporates the top three ideas for achieving better loyalty.

2. Write your responses to the following situation (be extensive):

 You work for a graphic designer, creating print ads, logos, and business cards.  You have been working with one client for six months and although he was happy with the logo you originally designed for his business, suddenly he says that it isn’t hitting exactly what he wanted. He is having a hard time articulating his vision, and everything you show him just increases his frustration.  You know the only way to satisfy him is to get him to tell you what isn’t working and how he sees it, but so far you are having no luck.  What can you say to him to help him understand that you realize he is frustrated, and you only want to help? Provide no lees than three arguments.