Cultural Memo

Global Marketing.  

Your task in this assignment is to distill the cultural information you learned about your country of study into a series of recommendations.

The scenario is this:

• Your company is a start up company founded by a young woman who remains as CEO.
• The company is looking into doing business in the country you are studying.
• The company sells very high-end, personalized products.
• The CEO has a meeting planned with a potential business partner in the country.
• Your CEO believes that your product can command a premium price.
• She will be traveling with a male assistant.
• Her VP of engineering, a man of Indian heritage, is available to go with her if she feels it is necessary.

Write a memo that addresses the specifics of this situation and gives your CEO sound advice, in a diplomatic manner, about what she can expect, and what she should do to make the business go smoothly.

In writing a memo

• Use a standard memo format clearly identifying the purpose of each section. Microsoft Word has several templates available.
• Use clear, concise language. Should not be more than 2 pages.
• Do not use idioms or vernacular

Since this is a more personal memo than the team memos, I have attached a simple Memo format to follow.

The Country I have chosen is Monaco